11 Content Marketing Tools To Promote Your Blog

Effectively promoting content is often the most challenging variable in the content marketing craze.  Creating a quality article is one thing, but if you have built a bill board in the desert, almost no one is going to see your information.   Meanwhile, some estimates suggest that there are as many as 2 million blog articles uploaded to the internet every 24 hours.  The good news, and underlying opportunity, is that there are several websites that have been created that can help you promote your articles in a way that cuts through the increasing content noise.



Examiner is a website that only allows high quality and active creators to publish on their website.  The topics are endless, ranging from social media to paintball, from home auto repair to tax advice.  It reads like an online magazine and is updated by community members constantly.

examiner home


If you are good enough and lucky enough to make it pass the application process you are awarded your own dashboard, assigned a topic for your city and are allowed to create as many articles as you desire.  The creators that have the most luck generally create upwards of 8 or more entries per month, however you could get by with only doing 3 or 4 a month as well.   After completing an article, your post is formatted and published, complete with a link to your profile, your Examiner title and social media sharing icons.

examiner publish


But wait! There’s more!  Examiner will actually split advertising revenue with article creators.  So not only are you able to gain access to an amazing publishing platform with autonomy, able to help build your social following and market your content, you can directly monetize your efforts in doing so.  Send traffic to your Examiner articles and you can essentially take that to the bank.

Making the deal even sweeter is that Examiner is now offering to pay content creators $25 just for making it through the application process and being active for a few months.  Click here to start the application process.



Scoop.It is an in depth website that combines social media with a news reader/aggregator.  Users are able to create topics on anything they are interested in and scoop articles to that feed.  From that point your followers can browse all the articles that you have scooped.  You can even star certain scoops that will pin specific articles that you think rise above other articles.


Building followers on Scoop.it is a great idea and if you connect your current social media accounts, you can automatically start seeing the scoops of your friends while building a bigger community.  The big feature about Scoop.it is that you can find other authorities that are sharing similar content to your topics and actually suggest that they scoop your content.

content marketing tools


where to post blog articles

In the event that someone has deemed your article to be quality and not spammy in any way and rescoops it for you,  there is a definite possibility of getting a flood of qualified traffic to your website.  In fact, Watson + Nowlin found Scoop.it because someone else listed one of our articles there some time ago and we noticed the influx in our traffic analytics.

 Video Guide to Using  Scoop.It For Content Marketing


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Sulia is a website that prioritizes topics and then aggregates stories into your news feed.   There are two reasons why Sulia is worth your time, and is a bit different from your average news reader website.  First, you can post your own topics and are rewarded for creating quality content.  Content creators must assign a “channel” which is essentially a broad based topic such as politics, small business etc, a headline, any images and actual post makes up the remainder of the posting functionality on Sulia.

how to get more readers to my blog

The greatest feature of Sulia is in their method of weeding out the spammy content from the good stuff.  If a user finds an article to be authoritative they are able to click that they ‘Trust’ the author, and those posts are then imported to the user’s newsfeed in the future.

how to get more readers to my website


If you are an author that has received numerous trust votes you can be featured on the home page of Sulia for users who you have previously not be able to network with.  Additionally, highly engaging, active creators are also featured on your newsfeed to help build a community:


where to find new web traffic sources


Rebel Mouse is an interesting website with a lot of upside opportunity to become an even better resource than it is right now.   Currently, the site allows for a lot of autonomy in posting your blog articles, but the downside to that freedom is a lot of the site does seem fickle or finicky in terms of functionality. There also seems to be no method of connecting with other users on the site.  However, the main reason you should start driving traffic to your Rebel Mouse newsfeed can be summed up in this one picture:


get more blog readers in 2014

Another great tool that RebelMouse offers, and a reason to give this website a shot despite some setbacks is that they have an embedded analytics tool for your newsfeed that is completely free.  They also have the option of uploading third party analytics, which is a pretty exciting opportunity as well.

Once you have imported content via social media accounts or posted your own, the home page you have created at RebelMouse is very visual and in the pinboard style.

how can I get more people to see my business blog?




Bundlr is another reader and aggregate site.  Like many things in life, what sets this website apart is that it has a very simple and clean design.  Instructions are very clear to help you navigate posting clips to bundles (articles to your newsfeed).   There are no bugs, the site loads fast and the explore function is a great way to find other users who are sharing similar content to yours.  Even better, connecting to these other users is incredibly simple and a standout in that regard.

First, create a bundle.  This is a topic like content marketing, social media management etc.

get more traffic to my content

Creating and describing your bundle is a very simple process:

get more people to my business blog

A final look at what your bundle will look like after adding some relevant content.  Also notice that Bundlr has built in analytics.  In order to access them, you need to purchase their pro plan, which rings in at $19.99 for 12 months.

more visitors to business blog

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Prismatic is a content curation website that has two basic functionalities.  It is both an article aggregator and a content sharing platform. Upon setting up your account, you are prompted to select topics which you are interested in.  The topics are broad based and sometimes even niche.  Prismatic will then import globally trending articles and socially trending articles according to your connected social accounts. Additionally, there is an explore function as well which helps you search for great content you may not otherwise be seeing.


Kippt is a great tool for content curation that is simple in design and allows your connections to clearly see articles that you have listed that you think are high quality.  Each user can create their own lists such as “social media”, “website design” etc.  Users also have control over how their content appears- either in a list or in the style of a pinboard.

Another great aspect of Kippt is that the website has made it very, very easy to find other users and connect with them.  There is a automated featured members list, or you can search via keyword and follow  users with one click after a search.  No extra pages to open, extra loading time, etc.  Very impressive.


Spundge has a very clean look to it but can be a bit complicated to use at first glance.  After creating your own notebook, you can then write stories and save them to that notebook, or simply leave them as stories.


Allvoices is  another publishing and curation platform where trusted contributors are rewarded for quality content.  There is a list of top contributors and a stern moderation policy, which really makes this website stand out due to the lack of spammy material.


BagTheWeb is a website used to organize content that is relevant to you into separate bags.  You can make these bags public or private.  The private option is really great for collaboration and working in a team environment where you can share resources with other team members.

Paper. li

Paper.li is a content aggregator and curation platform.  Articles and stories are added to your feed via two methods with this website.  First, your social media newsfeeds can be imported directly to your “paper”.  Second, and the best option, is that you can place a bookmarlet on your browser tool bar and add interesting or topical stories and articles to your paper feed when you come across them while browsing the internet.

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